The title says it all.

But really, we need to stop giving our "content" (I hate that word), to these platforms. Ask my buddy Crom, I’ve been saying this for years now. Use Social to push people to your HUB that you control.

Right now I’m building out a page on this site for Live Streaming. YouTube is too huge and it sickens me to think I’m going to be pushing people to that site – even for video. I get how people might think that’s incompressible, but imagine if you could direct someone to YourSite.com/live instead of YT. Think of all the things on that Live page you could expose them to that is not just more YT widgets (chat, recomended videos, comment, subscribe button – jeez, even the JOIN button). You could be doing all that on your own website. Now imagine that everything the visitor sees is tailored to your content, your comic, your world building, etc.

Yeah, I get that it’s not easy to build out a site with all these features, but you gotta ask yourself, how important is the reader to you? Today people want community, connection, and something to really care about. If you think through what you could offer readers, and how to serve that up to them, you’re going to well-ahead of the other guy that just has a YT channel.